It all started with the founder, Shintaro Tsuji's vision to create characters that would spread happiness and joy to people of all ages. They achieved such global success with their characters.
From stationery and toys to clothing and even a theme park, Hello Kitty and her friends have become ubiquitous in popular culture. Sanrio, the company behind Hello Kitty, has turned its beloved characters into a merchandise empire. Along with a cast of friends including My Melody, Badtz-Maru, and Keroppi, Hello Kitty has conquered the world with her cute and playful charm. Hello Kitty, the adorable anthropomorphic cat created by Sanrio, has become a cultural phenomenon since her debut in 1974. How Hello Kitty and Friends Conquered the World: Inside Sanrio's Iconic Brand
